Privacy policy

This privacy policy was originally written in German; versions in other languages were created exclusively using an automated translation tool. In case of discrepancies or contradictions between the language versions, the German version shall prevail.

1. Content of the privacy policy and contact

This privacy policy informs visitors to our website (users) about the basis on which we collect personal data, for what purpose and for how long, what the rights of users are and who the responsible contact person is.

The data controller is the website operator Max C. Meister AG, Dübenforf (UID: CHE-102.388.276), a public limited company registered in the Swiss Commercial Register.

For any questions, users can contact our data protection officer, Max C. Meister AG, using the contact details below. Users can also assert their data protection rights (e.g., access, rectification, erasure, objection, data portability) here.

Max C. Meister AG
Neugutstrasse 54
8600 Dübendorf

Phone: +41 44 918 70 10
email: admin@mcmeister.com

2. Legal basis

The processing of personal data is governed by the provisions of the Swiss Federal Act on Data Protection (FADP). Due to the content and target audience of this website, the General Data Protection Regulation of the European Union (GDPR) does not generally apply. However, where appropriate, possible, and compatible with the FADP, we also consider the requirements of the GDPR.

3. Type, purpose, scope and duration of the processing of personal data

Personal data is information relating to an identified or identifiable natural person. This includes first and last name, address, telephone number, and email address. However, IP addresses, social media usernames, and, depending on the context, other data such as browser history or language preferences can also be considered personal data.

Server-Logfiles

When users access our website, general information is automatically collected. This information (server log files) includes, for example:

The type of web browser,
the operating system used,
the domain name of the internet service provider,
IP adress
Time and number of page views,
Duration of the session.

This data is processed in particular for the following purposes:

Ensuring a smooth connection to the website,
Ensuring the smooth operation of our website,
Evaluation of system security and stability as well as
for other administrative purposes.
Information submitted by users

Information submitted by users

We can store all data that is transmitted to us by users, regardless of the transmission channel used (via email, if available via forms, in a login area, via linked social media, etc.).

We collect personal data that allows us to contact users and respond to their request. In connection with using our website, contacting us, and initiating and processing business relationships, the following personal data may be processed: first and last name, title, address, telephone number, and email address. We generally process the data transmitted to us only to the extent and for as long as necessary to fulfill the purpose for which the data was collected or provided. We maintain a database in which we list names, addresses, and previous interactions. This serves both as documentation and for potential promotional and marketing activities.

Cookies

We may use cookies on our website. Cookies are small text files that the web browser stores on your device. They contain unique data that allows a computer and a network to identify each other. They enable a browser that has accessed our site to be recognized on its next visit. Cookies can also be used, for example, for statistical analysis, ensuring security, or online marketing campaigns.

Cookies can be differentiated between:

necessary cookies required for the operation of the website,
Functional cookies that serve to improve user-friendliness,
Performance cookies and
Marketing Cookies.

In addition to our own cookies, third-party cookies may also be used, i.e., cookies that do not originate from our website.

Cookies can be stored temporarily in the browser as “session cookies” or for a specific period as so-called persistent cookies. Session cookies are automatically deleted when the browser is closed. Persistent cookies have a specific storage duration. Cookies can be deleted at any time in the browser settings.

4. Consent and Withdrawal

Users can generally give, refuse, or withdraw their consent to the processing of their personal data. When accessing the website, users can choose which cookies they wish to allow, in addition to those that are technically necessary, via a cookie consent banner. A selection can be changed at any time using the cookie button in the bottom left corner of each page. Previous selections can be deleted at any time in the web browser settings.

Users can restrict the sharing of their own data or prevent the storage of cookies via their web browser settings. However, this may impair the functionality of the website.

Furthermore, most browsers can be configured to automatically delete cookies when the program is closed or the session ends (when the web browser is closed).

Users can prevent third-party cookies from being set by disabling the use of device identifiers in their device settings. Further options and information can be found on the Network Advertising Initiative’s opt-out page (http://www.networkadvertising.org/choices) or by visiting the “Use of Device Identifiers” page.

5. Involvement of third parties and transfer of data abroad

We may process personal data jointly with third parties or solely by third parties, and we may transfer personal data to third parties for this purpose. These third parties are, in particular, specialized providers whose services we utilize. Even when processing data with or by third parties, we guarantee data protection and require them to comply with data protection regulations.

If personal data is processed by third parties on our behalf, the contractor is obligated to use the data entrusted to them for no other purpose than we ourselves are authorized to use. They may only disclose information to third parties with our prior consent as the client.

Personal data is generally processed in Switzerland and the European Economic Area (EEA). Transfer, storage, or processing of personal data in countries outside the EEA usually only occurs if adequate data protection can be guaranteed in those cases as well.

6. Services or products from third parties

Plugins

To optimize the website and expand its functionality, we may use third-party products, usually via plugins. In individual cases, the terms and conditions or privacy policies of the third-party providers apply in addition to this privacy policy. We have activated the following user-relevant plugins on the site:

Matomo Analytics

We use the “Matomo Analytics” service on our website, provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand. Matomo is open-source software that enables detailed web analytics.

With the help of Matomo Analytics, we can analyze our users’ behavior to continuously improve the user experience and content of our website. This includes information about which website a user comes from, which areas of our site they visit, and how often and for how long they view these areas.

Matomo Analytics uses cookies to analyze user behavior, but places great emphasis on protecting user privacy. These cookies collect information in anonymized form. The cookies are stored for between 30 minutes and one year.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called «cookies», i.e. text files that are stored on your computer and that enable an analysis of your use of the website.

Google uses this information to evaluate your use of the website on behalf of the operator of this website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

You can prevent or delete the storage of cookies by setting your browser accordingly.

Google Maps

This website uses the product Google Maps from Google Inc. to show you maps of locations and to enable you to quickly link to Google Maps, e.g. for further route planning (improvement of the user experience).

Google Maps collects, for example, the IP address or location information and processes it. By using this website, you consent to the collection, processing and use of the automatically collected data by Google Inc., its representatives and third parties.

The terms of use of Google Maps can be found under “Google Maps Terms of Use” or the Google Terms of Use themselves. In your browser or the setting of your mobile device, you can set various data protection settings, e.g. also for location detection.

7. User Rights

Users are entitled to the rights enshrined in the Swiss Federal Data Protection Act (DSG). Users have the right at any time to request information about their stored personal data, to make corrections, to withdraw consent, or to request the release or deletion of their data. Data processing that has already taken place remains unaffected. Furthermore, every data subject has the right to pursue legal action or to lodge a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (http://www.edoeb.admin.ch).

The exercise of the rights mentioned here by users generally requires clear proof of identity (e.g. through a copy of an ID card), unless this is clear.

If the exercise of these rights conflicts with contractual agreements, this may have consequences for the contract and the contractual services with us, or result in additional costs. Where this is not already contractually regulated, we will inform users in advance.

We reserve the right to impose restrictions on the exercise of user rights, provided these are legally permissible (e.g., retention obligations, overriding interests).

8. Changes to our Privacy Policy

We reserve the right to make changes to this privacy policy at any time. The new privacy policy will apply from the date of its publication on the website.